The publication sheds light on the immediate and long-term impact of current events on markets around the world. The spot-on commentary makes it a go-to publication for a savvy investors. Its quick and accurate deliverance of financial information makes it popular.

Here’s another great example – ModestMoney has scaled to thousands of visitors per month by focusing their content marketing strategy on helping readers with investment tips. They publish frequently on personal finance topics like budgeting, investing, retirement planning, and taxes. By establishing themselves as a top source of practical financial advice, ModestMoney has built strong topical authority in the personal finance space. Their content ranks highly for many valuable finance-related keywords, driving a steady stream of organic traffic. Their success demonstrates the power of consistently publishing high-quality, reader-focused content in a specific niche.

Use Case Studies

Case studies are a popular and effective content marketing tool. It helps businesses showcase the actual performance of their products. Financial brands can provide strong proof that they design products to add value to their customers’ lives.

In fact, 13% of marketers consider case studies to be an essential tool in their marketing kitty. Case studies are useful for both generating leads and engaging prospects.

Content Marketing Institute states that 92% of customers trust recommendations from people with similar experiences. Case studies are a brand’s way of recommending their products through their users.